Nielsen Estimates Crypto Sports Sponsorship Spend At $5 Billion In Under 5 Years
Global market research firm Nielsen expects sports sponsorships through cryptocurrencies to reach $5 billion by 2026. “As a sponsorship category, crypto has quickly catapulted into the limelight, growing exponentially faster than traditional categories. Given the widespread exposure that sports provide, the opportunities for crypto-related sponsorships are blossoming, and the number of inked deals dramatically increased … Read more