Nielsen Estimates Crypto Sports Sponsorship Spend At $5 Billion In Under 5 Years

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Global market research firm Nielsen expects sports sponsorships through cryptocurrencies to reach $5 billion by 2026. “As a sponsorship category, crypto has quickly catapulted into the limelight, growing exponentially faster than traditional categories. Given the widespread exposure that sports provide, the opportunities for crypto-related sponsorships are blossoming, and the number of inked deals dramatically increased … Read more

Game on! Spanish platform in sports NFTs unveils own crypto

Game on! Spanish platform in sports NFTs unveils own crypto

The leader in the sports NFTs sector in Spain, Latin America, known for its association with the former Inter Milan player, Javier Zanetti, and the crypto artist Javier Arres, is now bringing the world of crypto and sports together. Spanish platform Stadioplus has rolled out its own cryptocurrency called $Stadio Token. The unique crypto is … Read more

Crypto Crash Outlook and Strategy From Sports Investing Titan, Paul Martino

Crypto Crash Outlook and Strategy From Sports Investing Titan, Paul Martino

Venture capitalist Paul Martino made a name for himself in the business of sports after investing in FanDuel early doors. He explains why he isn’t sold on crypto companies yet, even as they splurge on sports. He shares 2 companies that are combating the challenging growth environment in sports betting. Paul Martino, general partner and … Read more

Touchdown! Goal! Knockout! Crypto and sports collide in 2021

Touchdown! Goal! Knockout! Crypto and sports collide in 2021

Cryptocurrencies and sport have continued to collide in 2021 with synergies between the two proving to be fruitful on a number of fronts.The relationship between the sports world and the various applications of cryptocurrencies and blockchain technology has slowly been expanding over the past few years. Humble beginnings of simple sponsorships building early brand awareness … Read more

Crypto Exchange FTX US Partners With US Sports Teams to Enable Trading, NFT Activities

Crypto Exchange FTX US Partners With US Sports Teams to Enable Trading, NFT Activities

In a multi-year deal, crypto exchange FTX US has been chosen as the official crypto partner of Washington, DC-based Monumental Sports and Entertainment (MSE). The deal will allow sports enthusiasts to engage in crypto activities and purchase official non-fungible tokens (NFTs) related to their favourite sports. The teams supported in this deal are the Washington … Read more

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