A GameStop Inc. store is shown in Encinitas, California, U.S., May 24, 2017. REUTERS/Mike BlakeRegister now for FREE unlimited access to Reuters.comRegisterJan 7 (Reuters) – GameStop Corp’s (GME.N)stock rallied on Friday after a report that the videogame retailer plans to expand its non-fungible tokens (NFTs) marketplace and partner with crypto firms.The company’s shares soaredlast year as it was at the center of a battle between small investors coordinating on online forums and Wall Street hedge funds that had taken short positions. Since mid-November, its stock has mostly declined.On Friday, GameStop jumped 7.3% to $140.62 after reports late on Thursday that the company would build an online hub for trading NFTs for virtual game collectibles and establish cryptocurrency partnerships.Register now for FREE unlimited access to Reuters.comRegisterA source familiar with the matter told Reuters about GameStop’s plans, which had been reported by the Wall Street Journal. read more GameStop declined to comment on the reports.NFTs, which use blockchain to record the ownership of digital items such as images and videos, surged in popularity in 2021, leaving many confusedabout why so much money was being spent on copiable digital items that do not physically exist. read more Highly volatile crypto assets have tumbled in recent months, with bitcoin plummeting to a more than three-month low of $42,001.97, down about 38% from its $69,000 all-time high in November.Ether , used to buy NFTs, has slumped to $3,219.77, levels last seen in early October. read more “Meme stocks are speculative rather than fundamental and, to a degree, cryptos are also little speculative in nature … too much of an exposure to cryptos could have an effect on the balance sheets of these companies,” warned Mirabaud analyst Neil Campling.Short selling against GameStop increased by about 1 million shares to 8.4 million in the past 30 days, now worth $1.11 billion and equivalent to 13% of GameStop’s free float, according to data from S3 Partners.Ihor Dusaniwsky, managing director of predictive analytics at S3 Partners, said Friday’s share move was unlikely to be a short-covering rally.”First we would need to wipe out recent mark-to-market profits on the short side, which means getting back to levels in the $170 – $200 stock price range,” for a short squeeze to happen, Dusaniwsky said.Register now for FREE unlimited access to Reuters.comRegisterReporting by Medha Singh and Shashank Nayar in Bengaluru; Additional reporting by Noel Randewich in Oakland, California; Editing by Shinjini Ganguli, Aditya Soni and David GregorioOur Standards: The Thomson Reuters Trust Principles.